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Research papers

New product research

This paper concerns itself with two major areas of New Product Research. Firstly some of the causes of high new product failure rate are discussed. These are attributed partly to political pressures within marketing teams and partly to the inadequacy...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Edward R. Tomlin
September 1, 1974
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Citation

Tomlin, E. R. (1974a, September 01). New product research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-product-research-